World IA Day 2020 - Atlanta

 
 
Artboard 1@3x.png
 

The WIAD conference is a global one-day annual celebration held in dozens of cities in Africa, Asia, Europe, North America, and South America. I was asked to create all of the signage, posters, and visual pieces for the World Information Architecture Day 2020 in Atlanta.

 

Brand and Style Guidelines

 

The design constraints were to maintain certain elements of the WIAD brand in order to keep a visual consistency with other cities across the globe in order to maintain recognition. These are the visual elements that I had to use as inspiration.

 
IA_Minimal_NoShadows.png
WIAD_GENERIC - Color logos-02.png
IA_Favicon.png
WIAD2020_GENERIC - Color logos-01.png
v2_WIAD20_QuickVisualGuide.jpg
WIAD2020_GENERIC - Color logos-02.png
 
 

Designs

 

With the designs I pretty much had free reign to design the visual aesthetics openly. Here are the results. My vision was to create a simple design that highlighted and integrated both visual elements cohesively.

I wanted the WIAD brand to be recognizable instantly in an appealing and minimalist approach.

 
Podium Banner

Podium Banner

Enter Sign

Enter Sign

Enter Easel Sign

Enter Easel Sign

ENTER EXTERIOR DOORS 11X17 – 2.png
Registration Table 8.5x11.png
Registration Table 8.5x11 – 1.png
Registration Table 8.5x11 – 2.png
Directional Signs

Directional Signs

Parking Easel Sign

Parking Easel Sign

SHOWCASE 11X17 – 1.png
SNACK STATION 11X17.png
Registration Table 8.5x11 – 4.png
 

Tshirt Designs

 
WIAD2020tshitmockup.png
Group 57.png
Group 59.png
Group 60.png
Group 114.png
Group 113.png
Group 44.png
Group 117.png
 

Sticker Design

 
WIADRNBW.png
 

Name Cards

 
Name Badges-Presenter-1400X875-AveryDimensions 4x3 – 1.png
Name Badges-Participant-1400X875-AveryDimensions 4x3 – 2.png
Name Badges-Organizer-1400X875-AveryDimensions 4x3.png
Name Badges-Organizer-1400X875-AveryDimensions 4x3 – 23.png